Search is Changing
In the past, searching the web meant going to Google and finding websites from a list, that’s changing.
Now, there are AI-powered services that will find information for you and give you the answer, suggestion or summary in text or speech. They will even go to multiple sources to find the information for you.
Sometimes those answers lead directly to a website. Sometimes they satisfy the user’s query without a traditional organic click. For businesses, that creates a new visibility challenge.
When potential customers ask AI platforms questions about your industry, services or products, is your business represented in the answer?
AI Search Marketing is about improving the signals that can help search engines and AI systems discover, understand and associate your business with the topics in which you have genuine expertise.
What Is AI Search Marketing?
AI Search Marketing is sometimes referred to as AI SEO, Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO) and is the process of improving a brand’s visibility within AI-generated search. It isn’t a replacement for SEO, in fact it is an extension of it.
AI-powered search technology comprises various elements, including information across multiple websites, search indexes, and trusted publications. The foundations of search, including effective technical SEO, high-quality content, and positive brand presence remain essential.
AI search introduces additional questions that you need to consider such as:
- Can an AI system clearly understand what your company does?
- Does your website provide useful, extractable answers to the questions customers ask?
- Is your business consistently associated with its areas of expertise?
- Do authoritative third-party sources reinforce those associations?
- And when AI systems provide sources or citations, is your business among them?
Our AI Search Marketing Service addresses these questions to help enhance your visibility.
Our AI Search Marketing Services
We combine proven SEO techniques with AI search optimisation to improve how your business is found, understood and referenced across traditional and AI-powered search.
AI Visibility Audit
We examine how your business is presented across relevant AI search results, including prompts, brand mentions, competitor visibility and the sources being cited. This gives us a benchmark and helps identify opportunities to improve your visibility.
AI Citation & Competitor Analysis
We analyse which businesses and websites are being referenced for topics relevant to your market. This helps us identify gaps and opportunities within your content, authority and wider online presence.
Content Optimisation for AI Search
We create and improve useful, authoritative content that clearly demonstrates your expertise. This includes answering important customer questions, improving content structure and developing relevant topics around your products and services.
Brand & Entity Optimisation
We work with your business to enhance signals around your brand and business entity. Our work focuses on the information your business shares online, across websites, social media, and other online business directories. We evaluate the content and data to discover how search engines and AI interpret your business.
Digital PR & Authority Building
We work to strengthen your authority through relevant links, citations, brand mentions, expert content and coverage from reputable third-party websites and organisations.
Technical AI Search Optimisation
Technical SEO is still important. We look at aspects like crawling, indexing, website structure, internal links, and content accessibility and types. We ensure search engines can efficiently access and comprehend your site.
Why SEO Still Matters for AI Search
There is plenty of hype surrounding AI search, but the fundamentals of good search marketing haven’t disappeared. In fact, many have become even more important.
Search engines and AI platforms base their answers on information they find online. Websites that demonstrate genuine expertise, provide quality content, earn mentions and links from trustworthy sources, and have strong technical foundations are well positioned for both traditional and AI-powered search.
At Freetimers, our AI Search Marketing strategies work alongside your wider SEO activity, strengthening both traditional organic visibility and your presence within emerging AI search experiences.
Frequently Asked Questions
Can I track whether my brand appears in AI search results?
Right now, there’s no direct equivalent to traditional SEO ranking data. But we can monitor brand visibility signals, content citations, and online mentions.
How does this work alongside traditional SEO?
AI search marketing builds on SEO, it doesn’t replace it. The same foundations that drive organic visibility are what can also support visibility in AI search.
Is this just about ChatGPT?
No. AI-generated search results are appearing across Google (AI Overviews), Bing (Copilot), and other platforms. Our approach is platform-agnostic.
Is it too early to act on this?
The shift is already happening, so businesses can start building the content, authority and technical foundations needed for AI-powered search now.
How long does it take to see results?
As with traditional SEO, results take time. But because this work also strengthens traditional SEO, you’ll often see improvements in both areas in parallel.
Why Choose Freetimers for AI Search Marketing?
25+ Years of Search Experience
Our 25+ years of SEO experience gives us the knowledge and expertise to help businesses adapt to changes in search while maintaining strong digital foundations.
SEO and AI Search Under One Strategy
We combine SEO and AI Search Marketing into one integrated strategy, covering technical optimisation, quality content, authority building and visibility across traditional and AI-powered search.
Experienced In-House Team
Our experienced in-house team brings together expertise in SEO, content, development and digital marketing to provide an integrated approach to your search strategy.
Evidence Before Hype
AI search is evolving quickly. We focus on the factors businesses can influence, including technical accessibility, content quality, authority, brand clarity and presence across trusted sources.
Strategy Built Around Your Market
Every market is different. We adapt our strategy around your industry, customers, competitors and search landscape rather than relying on a rigid, one-size-fits-all approach.
Ready to Improve Your Visibility in AI Search?
AI-powered search is creating new ways for customers to discover businesses, research services and make decisions.
The opportunity isn’t to chase every new AI trend. It’s to make sure your business has the technical foundations, authoritative content and trusted presence needed to remain visible as search evolves.
Talk to Freetimers about an AI Search Marketing strategy built around your business, your customers and your commercial goals.